I found a dark fibre in the food - what is it?Updated a month ago

If you’ve noticed a small dark fibre, it is most likely boar hair.

We use real, high-quality boar meat and organs - not rendered meals, powders, or heavily processed by-products. Because our ingredients are minimally processed and sourced from genuine whole animal proteins, very small natural remnants can occasionally be present.

While uncommon, this is a natural result of using authentic, premium animal ingredients, and it is completely harmless for dogs.

It’s one of the realities of choosing real food over ultra-processed alternatives - and something we’re proud of. If you ever have questions about what you see in your bag, we’re always here to help.