Why is your food higher in fat than some other dog foods?Updated a month ago

This is an important question - and one we’ve carefully considered when formulating our recipes.

We’ve worked with Dr Mark Roberts (PhD), who completed his doctorate research on high-protein, high-fat nutrition for dogs, to ensure our formulations align with canine physiology and performance needs.

When you review many commercial dog foods, you’ll find they typically contain 50–70% carbohydrates. These carbohydrates are often used to reduce production costs and act as fillers. We avoid diluting our recipes with grains and starches, which is why:

• Our fat percentage appears higher

• You typically feed less compared to kibble

Many conventional foods also rely on a mix of animal and vegetable proteins and fats to lower costs. In contrast, we use high-quality animal proteins and fats exclusively, because this better reflects what dogs are biologically designed to eat.

Dogs metabolise fat far more efficiently than carbohydrates, and fat serves as their primary energy source. Unlike humans, dogs process dietary fat differently and are not prone to the same cholesterol-related concerns. Fat is also more energy-dense than carbohydrates and supports muscle maintenance, recovery, and overall vitality.

For a deeper explanation, we recommend reading Dr Mark Roberts’ article on dietary fat and canine nutrition: https://eurekapet.co/blogs/news/dietaryfat-by-dr-mark-roberts-phd

That said, every dog is unique. Individual health conditions or sensitivities may require specific dietary adjustments, and we always recommend consulting your veterinarian if you have concerns.

We’re also continually developing new recipes to meet a wider range of dietary needs.

If you have any further questions about our formulation philosophy, we’re happy to help.